Iranian Sustainable Building Scientific Association International Journal of Urban Management and Energy Sustainability 2538-1628 5 3 2024 07 01 The influence of the cultural capital of the society on the selection of contemporary architecture (Case Study: Valisar District of Tabriz city, Iran) 112 131 714943 10.22034/ijumes.2024.2036592.1239 EN Batul Azimi Ph.D. Candidate, Islamic Architecture, Faculty of Architecture and Urban Planning, Tabriz Islamic Art University, Tabriz, Iran 0009-0005-0126-6841 Parisa Hashempour Professor, Islamic Architecture, Faculty of Architecture and Urban Planning, Tabriz Islamic Art University, Tabriz, Iran 0000-0001-7170-7722 Hamed Beyti Associate Professor, Faculty of Architecture and Urban Planning, Tabriz Islamic Art University, Tabriz, Iran Journal Article 2024 05 01 Considering the subject of culture and its influence on the choices of people in the society, the architectural facade of the building has a specific effect on people's culture. In this regard, in spite of the explanation of the facade problem, it is necessary to monitor the cultural factors involved in the choice and explain the desire of people with different cultural capitals based on the semantic indicators and physical elements of the facade. This research aims to measure the influence of the cultural ranges of the society and its extent on the selection of the facade of the buildings and specify that each period has chosen its desired facade according to which cultural value and by choosing which semantic index in the facade. This research is descriptive-analytical. A total of 210 facades were analyzed, of which 8 samples were classified in the sub-branches of form, details and materials. Finally, only in the semantic index of being a sign, the facade with traditional style decorations and combined materials of brick and stone was the most chosen. The results show that people with higher cultural capital make decisions more consciously, even in choosing a classical style facade, referring to historical approaches, aesthetics, and the originality of the design. But people with lower cultural capital decide to choose more based on feelings such as the individuality and distinction of the building or the rigidity and dominance of the majesty of the materials. https://www.ijumes.com/article_714943_ce99c46659dadfc314169cbdfbd80d6d.pdf