Iranian Sustainable Building Scientific Association International Journal of Urban Management and Energy Sustainability 2538-1628 5 1 2024 01 01 Interpretation of postmodernism and pop art from the perspective of Jean Baudrillard in urban art 287 304 726284 10.22034/ijumes.2024.726284 EN Mina Jamali Department of Philosophy of Art, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran 0009-0008-3142-1293 Foad Habibi Assistant Professor, Department of Sociology, Faculty of Humanities and Social Sciences, University of Kurdistan, Sanandaj, Iran 0000-0002-0763-2065 Maryam Jamali Department of Art, Fasa Branch, Islamic Azad University, Fars, Iran 0000-0002-1893-0172 Seyed Sadegh Zamani Department of Philosophy of Art, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran 0000-0002-4268-5322 Journal Article 2023 12 20 Urban art plays a vital role in shaping cityscapes and public perceptions, reflecting cultural, social, and political realities. However, contemporary theories suggest that these visual expressions are increasingly influenced by hyperreality, as proposed by Baudrillard. The proliferation of digital media and consumer culture has transformed urban spaces into sites of spectacle, blurring the line between authentic social critique and superficial entertainment. This raises questions about the true social and political potential of urban art in the context of hyperreality. The primary aim of this study is to analyze how Baudrillard’s concepts particularly simulacra, hyperreality, and spectacle apply to contemporary urban art and to explore its functions as both resistance and commodification. A qualitative, interpretive approach was employed, involving a comprehensive review of theoretical literature, analysis of visual examples such as murals, digital interventions, and social media representations, and thematic analysis to identify patterns and implications. The study found that urban art often operates simultaneously as a form of social resistance and as part of spectacle culture. While some artworks challenge dominant narratives and foster genuine engagement, many are coopted or transformed into commodified symbols, reinforcing superficial perceptions. Baudrillard’s theories offer valuable insights into understanding the complex nature of urban art in the hyperreal city. Recognizing the tension between authenticity and spectacle emphasizes the need for critical engagement and strategies that foster genuine social dialogue in urban visual culture. https://www.ijumes.com/article_726284_1dfcdfca9a34d77a9d6bb808d5d8e082.pdf