Investigating the Role of Creative City Indicators in Sustainability of Surrounding Regions and Providing Strategies to Improve it (Case Study: City of Shiraz)

Document Type : Original Article


Department of Urban planning, Faculty f architecture and urban planning, Payame Noor University, Tehran, Iran


Cities play a major role in regional development and can help develop surrounding regions, also. In this connection, various approaches have been presented to the relationship between creativity in cities and surrounding areas, including theories of the creative city. Considering its framework, a creative city can embrace a geographical realm beyond cities. This research investigates the role of creative city indicators in the sustainability of surrounding regions using the case study of Shiraz, then offers strategies to strengthen this link. The research has a descriptive-analytical method and is based on survey studies through a questionnaire. The statistical population of this research consists of all experts of Shiraz, an exact figure of whom is unknown. The sample volume includes 100 experts who were questioned randomly. The questionnaire’s validity was confirmed by the experts, and its reliability was found to be 0.79 using Cronbach’s alpha. The test result indicated that the criteria of a creative city in the sustainability of surrounding regions were significant at less than 0.05. A review of mean creative city indicators including creative human capital (4.060), life quality (3.820), creative services (3.692), spatial characteristics (3.655), technology (3.467), creative industries (3.990) and cultural and tourism heritage (3.920) suggested the effects of the city of Shiraz on the sustainability of the surrounding regions. Most of the effects pertained to creative human capital, creative industries and cultural and tourism heritage criteria. Factorial analysis indicated that the four strategies of advertisement and creation of value chains, modeling of surrounding regions of Shiraz’s creativity, the relationship between training and tourism plans, as well as the relationship between technology and research centers in the city of Shiraz with surrounding regions were found to strengthen the relationship between the city of Shiraz as a creative city and surrounding regions.


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